Privacy policy.

Last updated 10/11/2025

Welcome to Alchemy Space London Ltd (“we,” “our,” or “us”). We are committed to protecting your privacy and ensuring your personal information is handled safely and responsibly. We believe in transparency and want you to feel confident about how we collect, use, and protect your information.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website — www.alchemyspacelondon.co.uk (the “Site”) — attend classes or events at our spaces (including alchemy_sw16), or interact with us in any other context.

By using our Site or services, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our services.

1. Who We Are

Alchemy Space London Ltd is the data controller responsible for your personal information.
Our business operates under the trading names alchemy_space London and alchemy_sw16, together referred to as “Alchemy Space London.”

All references to “we,” “our,” or “us” in this policy refer collectively to Alchemy Space London Ltd and its affiliated spaces.

Registered Address:
Alchemy Space London Ltd
5 Greyhound Lane
London, SW16 5NP
United Kingdom

Contact: info@alchemyspacelondon.co.uk

2. Information We Collect

We collect personal and non-personal information to provide and improve our services.

a. Personal Information

You may provide personal information voluntarily, including:

  • Name

  • Email address

  • Phone number

  • Postal address

  • Payment information

  • Account details (username and password)

  • Health information (if relevant to your participation in classes or therapies)

b. Non-Personal Information

We may also collect information that does not identify you directly, such as:

  • IP address

  • Browser type and version

  • Device information and operating system

  • Pages visited, date/time of visit, and referral source

c. Cookies and Tracking

We use cookies, web beacons, and similar technologies to improve website functionality and analyse usage. You may manage cookies through your browser settings.

3. How We Use Your Information

We use your personal information for the following purposes:

  • Service delivery: To provide classes, memberships, workshops, and therapies.

  • Communication: To respond to enquiries, send booking confirmations, and share relevant updates.

  • Marketing: To send promotional materials via email or third-party platforms such as Meta (Facebook and Instagram).

  • Security: To protect the integrity and safety of our staff, clients, and premises.

  • Legal compliance: To meet regulatory and tax obligations.

  • Personalisation: To tailor your experience and improve our offerings.

4. CCTV AND SECURITY MONITORING

To ensure the safety and security of our community, Alchemy Space London Ltd operates CCTV cameras in the reception and shop areas of our premises.

These cameras record video footage (without audio) which is securely stored via the EZVIZ app and may be accessed only by authorised staff for legitimate safety and security reasons.

Recordings are:

  • Retained only for as long as necessary (typically no longer than 30 days, unless required for an active investigation).

  • Not used for any purpose other than safety, crime prevention, or incident review.

  • Stored securely in accordance with GDPR and UK Data Protection Act 2018 standards.

If you have questions or concerns about our CCTV usage, please contact us using the details below.

5. Sharing Your Information

We do not sell or trade your personal information. We may share data only when necessary to:

  • Work with trusted service providers who help us operate our Site, manage bookings, or process payments.

  • Comply with legal obligations or respond to lawful requests.

  • Complete a business transfer (e.g., merger or sale) where your data remains protected.

  • Collaborate with marketing partners (e.g., Meta) for advertising and communications.

All partners and processors are bound by strict confidentiality and data protection agreements.

6. Security of Your Information

We use appropriate physical, technical, and administrative safeguards to protect your information. However, no system is completely secure, and we cannot guarantee absolute protection against unauthorised access.

7. Your Rights

Under UK and EU law (GDPR), you have the right to:

  • Access, correct, or delete your personal information

  • Restrict or object to processing

  • Withdraw consent (where applicable)

  • Request a copy of your data in a portable format

To exercise these rights, please contact info@alchemyspacelondon.co.uk. We may require proof of identity for security reasons.

8. Marketing and Communication Preferences

You may opt out of receiving marketing communications at any time by:

  • Clicking “unsubscribe” in our emails, or

  • Contacting us directly via info@alchemyspacelondon.co.uk.

Please note that we may still send transactional or essential service messages (e.g., booking confirmations).

9. Cookies and Third-Party Links

You can manage cookies in your browser settings. Our Site may contain links to third-party websites — we are not responsible for their privacy practices or content. We recommend reviewing their privacy policies before providing personal data.

10. Children’s Privacy

Our services are not directed toward children under 13. We do not knowingly collect personal data from children. If we learn that data has been provided by a child, we will promptly delete it.

11. Changes to This Policy

We may update this Privacy Policy periodically. Updates will appear on this page with a revised effective date. We encourage you to review this policy occasionally to stay informed about how we protect your data.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact:

Alchemy Space London Ltd
5 Greyhound Lane
London, SW16 5NP
United Kingdom
Email: info@alchemyspacelondon.co.uk
Website: www.alchemyspacelondon.co.uk